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By Minega Isibo
Members of the committee for the preservation of Clear English have good reason to grow increasingly uncomfortable. The English language is currently witnessing an invasion of words and phrases that can best be described as ‘management-speak’. Not content with causing confusion in the work place, the phrases have now been unleashed into the [...]
Filed under: OPINION, THE LAST WORD | Leave a Comment »
A former US Treasury Secretary coined a phrase that stuck when asked what his government would do about the weak dollar; “it’s our currency but it’s YOUR problem”!
That pretty much sums up the situation today. The US dollar has hit a recent low against the Euro and the Pound Sterling but the US Federal [...]
Filed under: FINANCE, GLOBALIZATION, OPINION | Leave a Comment »
‘No Logo’, a book written by Naomi Klein explored the way corporations discovered and perfected the art of branding their products. Whether you agree with Klein that the shift towards the brand was a dangerous one or not, it is quite clear that the modern brand is here to stay and today we have the [...]
Filed under: ACUMEN, CORPORATE, KIGALI CITY, OPINION | Leave a Comment »
