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‘No Logo’, a book written by Naomi Klein explored the way corporations discovered and perfected the art of branding their products. Whether you agree with Klein that the shift towards the brand was a dangerous one or not, it is quite clear that the modern brand is here to stay and today we have the [...]
Filed under: ACUMEN, CORPORATE, KIGALI CITY, OPINION | Leave a Comment »
Kigali, population one million people, capital and gateway to the Republic of Rwanda, is a city on the move. From it’s founding as a sleepy colonial outpost in 1907, with few links to the outside world, to its metamorphosis into the city that is the economic, cultural, and transport hub of a vibrant Rwanda; [...]
Filed under: COMPETITIVENESS, HIGHLIGHTS, KIGALI CITY | Leave a Comment »
Finally it is happening! Kigali city traders and shop keepers are being encouraged to remain open for business 24 hours each day. A twenty four hour city, an East African version of the Las Vegas strip, can hold positives for all living in the city. Business Rwanda discusses the issue. Under the aegis of Kigali City [...]
Filed under: HIGHLIGHTS, KIGALI CITY | Leave a Comment »
